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Adidas sends out email congratulating customers on ‘surviving Boston Marathon’ 04.18.17 at 1:39 pm ET
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Adidas got noticed for all of the wrong reasons Tuesday.

The athletic gear company sent out a poorly worded post-Boston Marathon email to its subscribers, congratulating them on “surviving” the race. Given the events of four years ago, there probably are better phrases to use if you want to goad runners into buying a new pair of sneakers for the summer.

While the intent was almost certainly not malicious, it’s amazing the email subject line was presumably able to make it past numerous consultants and marketing managers. This doesn’t rise to the levels of Kendall Jenner’s Pepsi commercial, in which she cheerfully hands the soft drink to officers in riot gear while they’re overseeing a protest against police brutality, but it’s a #brand fail.

Expect an apology to be forthcoming.

UPDATE: And here it is:

“We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday,” Adidas said in a statement Tuesday. “We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event.” 

Read More: adidas, Boston Marathon,
Tuesday’s Morning Mashup: Thunder’s Serge Ibaka not impressed with LeBron James’ defense 06.19.12 at 8:00 am ET
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Welcome to Tuesday’s Morning Mashup. For the latest news, start at our home page or click here for the top stories from our news wire.

MLB: Marlins at Red Sox, 7:10 p.m. (NESN; WEEI)
MLB: Braves at Yankees, 7 p.m. (MLB Network)
MLB: Cubs at White Sox, 8 p.m. (WGN)
NBA finals: Thunder at Heat, 9 p.m. (ABC)


‘™¦ League MVP LeBron James received the most votes from the league’s coaches for the NBA All-Defensive team, but Thunder forward Serge Ibaka isn’t impressed with his performance in the finals.

“LeBron is not a good defender,” Ibaka said. “He can play defense for 2-3 minutes but not 48 minutes.”

Kevin Durant scored 36 points on 12-of-20 shooting in the Thunder’s Game 1 win when he was primarily being guarded by Shane Battier. Since James switched to him, Durant is still shooting well (23-of-41) but isn’t getting as many looks, averaging 28.5 points as the Heat have won the last two games. That didn’t convince Ibaka.

“LeBron can’t play [Kevin Durant] one-on-one,” Ibaka said. “They’re playing good defense like a team.”

‘™¦ Adidas announced Monday it will stop selling its JS Roundhouse Mid sneakers after protests about its design. The sneaker includes a plastic chain that critics say evokes images of slavery or celebrates the criminal element of society. Adidas initially tried to defend the designer but eventually caved.

Said the company in a statement: “The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott‘s outrageous and unique take on fashion and has nothing to do with slavery. Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”

‘™¦ In light of Lance Armstrong‘s latest problems, Real Clear Sports has a list of 10 championships stripped because of rules violations. No. 1 is USC football’s 2004 BCS championship. No. 2 is Canadian sprinter Ben Johnson‘s 100-meter title at the 1988 Olympics.

ON THIS DAY TRIVIA: On June 19, 1970, which Red Sox pitcher had a no-hitter against the Yankees going into the ninth inning before surrendering four runs until Sparky Lyle came on in relief to finish off the 5-4 victory?

QUOTE OF THE DAY: “I’m very thankful. It’s been a hard five years.” Roger Clemens, after being acquitted of all obstruction and perjury charges Monday

STAT OF THE DAY: 42 2/3 — Consecutive innings in which Mets pitcher R.A. Dickey has not allowed an earned run, following his second straight one-hitter Monday vs. the Orioles

‘NET RESULTS: Guillermo from “Jimmy Kimmel Live” attends media day at the NBA finals and annoys the players with questions about facial hair.

TRIVIA ANSWER: Sonny Siebert

SOOTHING SOUNDS: Paula Abdul turns 50 Tuesday.

Read More: adidas, Kevin Durant, LeBron James, Serge Ibaka