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Isaiah Thomas tweets out another mysterious emoji, is almost certainly trolling us 02.22.17 at 2:52 pm ET
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Isaiah Thomas is a great point guard. But he’s an even better Internet troll.

Two days after his eyeball emoji sparked chaos across the basketball world, Thomas is back at it again. On Wednesday, he tweeted out an hourglass. No word on whether this message will propel 20 reporters to contact Celtics general manager Mike Zarren, like the last one did.

With the NBA trade deadline coming up Thursday, the Celtics remain immersed in rumors. General manager Danny Ainge is reportedly still considering a deal for Carmelo Anthony, and the team has been linked to forwards Paul George and Jimmy Butler as well. With that in mind, perhaps Thomas’ hourglass means a blockbuster acquisition is imminent. Or, more likely, it means nothing. NBA players have taken to trolling the media recently.

Last week, Cavaliers point guard Kyrie Irving told reporters he thinks the earth is flat. The inane assertion dominated headlines throughout All-Star Weekend, with every major sports blog publishing stories on the matter. When Irving was asked about his comments Saturday, he hinted he was trying to prove a point about contemporary media coverage.

“I think that there’s just so much, I guess — I don’t know if you can even call it news — there are so many real things going on, actual, like, things that are going on that’s changing the shape, the way of our lives,” he said, via ESPN. “And I think it sometimes gets skewed because of who we are in the basketball world, and, ‘Oh man, what does he actually think? Oh, no, I don’t like hearing … the world is flat, or he thinks the world can’t be round.’ You know, I know the science, I know everything possible — not everything possible — but the fact that that actually could be real news, that people are actually asking me that — it’s a social phenomenon.”

Whenever a famous person does something, it will get covered, regardless of how silly the action is. Pistons center Andre Drummond proved this Tuesday, when reporters swarmed him after he had retweeted Thomas’ eyeball emoji and –– get this –– tweeted his own, too.

Since there’s a small chance Drummond’s emoji sharing was a covert message, Pistons reporters can’t be blamed for asking him questions about it –– just like Celtics beat writers rightfully followed up with Zarren Monday. NBA players seem to know they have a captive audience on social media. They’re proving it one tweet at a time, with Thomas leading the charge.

(By the way, for more coverage of Thomas’s mystery tweet, check out John Tomase on the Green Street Blog.)

Read More: Boston Celtics, Isaiah Thomas,
With a single tweet, Isaiah Thomas exposed the stupidity of sports news in 2017 02.21.17 at 2:41 pm ET
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All it took was one emoji to expose the soul-sucking nature of covering sports today, where grown men and women with college degrees are forced to chase after inanity.

In a cryptic tweet Monday, Celtics point guard Isaiah Thomas shared an eyeball emoji. Chaos ensued, with assistant general manager Mike Zarren saying roughly 20 reporters contacted him to ask whether the team was acquiring a new player. The NBA trade deadline is Thursday.

The journalists who reached out to Zarren were doing their due diligence. In 2017, a player’s social media activity can serve as a harbinger of major trades or free agent signings. Last summer, Thomas tweeted out the same two-eye emoji before the Celtics inked Al Horford to a five-year contract.

Though it’s possible Thomas was sending out a covert signal –– the Celtics also followed Carmelo Anthony on Instagram Monday night, along with Taylor Swift and Nike –– he may have been trolling the media. That appears to be what Cavaliers guard Kyrie Irving was doing last week when he told reporters he thinks the earth is flat. In today’s hyperactive news cycle, seemingly anything a famous person says is considered news, regardless of how absurd it is. Even though the science definitively says the earth is round, Irving’s comment was perhaps the biggest story during NBA All-Star Weekend.

“I think that there’s just so much, I guess — I don’t know if you can even call it news — there are so many real things going on, actual, like, things that are going on that’s changing the shape, the way of our lives,” Irving said Saturday, via ESPN. “And I think it sometimes gets skewed because of who we are in the basketball world, and, ‘Oh man, what does he actually think? Oh, no, I don’t like hearing … the world is flat, or he thinks the world can’t be round.’

“You know, I know the science, I know everything possible — not everything possible — but the fact that that actually could be real news, that people are actually asking me that — ‘It’s a social phenomenon. What do you think about it? Are you going to try to protect your image?’ I mean, it really doesn’t matter. It really doesn’t matter. The fact that it’s a conversation? I’m glad that it got people talking like this: ‘Kyrie actually thinks the world is flat.'”

Sure enough, Thomas’ possibly innocuous tweet sparked headlines on countless sports blogs. We content curators are parasites, prepared to cultivate page views from meaningless drivel. It’s part of the feeding frenzy.

This phenomenon is nothing new. People have long been interested in what celebrities say and do. In today’s world, stars are more accessible than ever before. It makes sense for websites to report on nearly every detail of their social media activity. Thomas’ emoji may have meant absolutely nothing, but now, it’s a part of the Celtics trade deadline narrative. It doesn’t matter whether it actually is indicative of a forthcoming trade. He typed it with his thumbs, and that’s good enough.

Next thing you know, we’ll have a president who’s capable of controlling entire news cycles by firing off insane and erratic tweets. Oh, wait…

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